tonies reports very successful first quarter of 2022: Group revenue growth of 37% underpinned by strong growth in international markets


tonies SE / Key word(s): Quarter Results
tonies reports very successful first quarter of 2022: Group revenue growth of 37% underpinned by strong growth in international markets

24.05.2022 / 07:59
The issuer is solely responsible for the content of this announcement.

tonies reports very successful first quarter of 2022: Group revenue growth of 37% underpinned by strong growth in international markets

  • Revenue for the group in the first quarter of 2022 increases by 37% year-on-year
  • International markets remain growth drivers, share of revenue outside DACH market rises to 23% (8% in Q1 2021)
  • DACH market profitable with positive Adjusted EBITDA margin, with international markets expected to follow that same path to profitability
  • Previously set guidance confirmed with revenues expected at EUR 250m for the group and EUR 52m for the US. Adjusted EBITDA margin expected to slightly improve compared to the previous year

LUXEMBOURG, 24 May 2022 // tonies SE ("tonies"), a leading international digital children's media and entertainment company with its innovative and award-winning audio platform Toniebox, today reported a very successful first quarter of its financial year 2022. The company increased its revenue to EUR 46m in Q1 2022 (+37% year-on-year). The international business in particular showed strong demand and now accounts for 23% of total sales (8% in Q1 2021). The growing Tonie portfolio convinced customers, with sales of Tonie figurines up 42% year-on-year. Defying volatility in global markets, tonies’ progress on strategic priorities and adaptability to macro-economic conditions underlie the strength of its business. The company expects continued growth and reconfirms the previously set guidance.

In the first quarter of 2022, the business in DACH continues to grow at 14% compared to the same period of the previous year to EUR 35m in sales and achieves a positive Adjusted EBITDA margin. As planned in the business model, the revenue is increasingly shifting from Tonieboxes to the higher-margin Tonie figurines, accessories, and digital products. The result of the "Razor-Razorblade Model" is an increase of profitability a few years after market entry, a trend that is also expected for the international markets.

Marcus Stahl, Co-Founder and Co-CEO, says: "We have seen a strong first quarter with all markets continuing to exceed expectations. Our US business in particular is experiencing very high demand and was able to more than quintuple revenues compared to the same period last year."

Patric Faßbender, Co-Founder and Co-CEO, says: "On the product side, we at tonies are proud to have created a popular platform with around 3.7m Tonieboxes sold and would like to thank our customers for their trust and loyalty. We now sell one Tonie every two seconds. The potential of the platform for new product formats and potential partners is enormous. Our cooperations with Steiff and Playmobil were already a good start. In addition to product innovations, we are also excited about the new markets we entered in the last quarter. We can now offer our popular products in English through our European Webshop to customers in Belgium, Luxembourg, the Netherlands, Portugal and Spain."

For the current financial year 2022, tonies confirms the previously set guidance and continues to expect revenues of EUR 250m for the group and of EUR 52m for the US for the full year 2022. This implies revenue growth for the full-year of 33% year-on-year and 156% year-on-year respectively. tonies also expects a slightly improved Adjusted EBITDA margin compared to the previous year (2021: -8.1%), in each case subject to the further development of the global consumer climate, procurement markets and current geopolitical developments.

tonies SE will offer a presentation on its Q1 2022 results on Tuesday, 24 May at 2 pm CET. All details at

The Q1 2022 publication documents are available on tonies’ Investor Relations Website. The reporting for Q2 2022 is scheduled for 25 August 2022.

Q1 2022 Revenue figures at a glance (in EUR m)


  Q1-21 Q1-22 Growth YoY   FY 2021 FY 2022
Growth YoY
Revenue 33.6 45.9 37%   188.0 250.0 33%
per geography              
DACH 31.0 35.3 14%        
US 1.1 5.9 456%        
Rest of World 1.6 4.7 202%        
per product category              
Tonieboxes 8.0 9.3 15%        
Tonies 24.6 35.0 42%        
Accessories & Digital 0.9 1.6 75%        

About tonies

tonies is the creator and publisher of tonies®, the innovative and award-winning audio system for children aged three and up. Consisting of the Toniebox and the matching audio figurines - called Tonies - the system makes audio content touchable and enables a completely new kind of listening experience: “audio play”. Launched in 2016 in Germany, Austria, and Switzerland, tonies® is now available in twelve different countries on two continents and offers a portfolio of over 600 Tonies. tonies employs over 300 people and has been listed on the Frankfurt stock exchange through tonies SE since 2021.

Investor Relations Contact

Media Contact

Christopher Zurheiden

Senior PR-Manager

Phone: 0049 211 542540218


This document contains forward-looking statements

Certain statements included in this document are forward-looking statements. Forward-looking statements can typically be identified by the use of words such as "expects", "may", "will", "could", "should", "intends", "plans", "predicts", "envisages" or "anticipates" or other words of similar meaning. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the tonies SE. They are not historical or current facts, nor are they guarantees of future performance.



By their nature, forward-looking statements involve several risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described in this document. These forward-looking statements speak only as of the date of this announcement. Except as required by any applicable mandatory law or regulation, the tonies SE expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained in this document to reflect any change in the tonies SE's expectations with regard thereto or any change in events, conditions or circumstances on which any such forward-looking statements are based. Neither tonies SE nor any other person accepts any responsibility for the accuracy of the opinions expressed in this document or the underlying assumptions.

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Language: English
Company: tonies SE
9 rue de Bitbourg
L-1273 Luxembourg
ISIN: LU2333563281, LU2333564099,
Listed: Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 1359465

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1359465  24.05.2022