For us, a planet worth living on is a part of our vision, and so we are committed to leading change in our category
toward a more sustainable future.
We believe that the greatest gift each generation can pass to another is a blank canvas of imagination, possibility, and wonder. As innovators for the betterment of children’s lives, we will transform our offerings in support of a brighter future and will foster awareness of the importance of sustainable practices. Our commitment touches all aspects of our business and is defined along four areas.
For both of us as founders, it is our responsibility and commitment to contribute to a planet worth living on with tonies. When we invented the Toniebox, we aimed to create a product that would accompany children for years during their wildest playtimes, so we made it robust and durable. Sustainability begins with our product, but it does not stop there. We want to lead the change and make all areas of the company more sustainable to further minimize our footprint.
Marcus Stahl & Patric Faßbender, co-founders of tonies
We take increasing responsibility in measuring and reducing our environmental impact with focus on the sourcing of materials and packaging, circularity, carbon footprint minimization, and resource use optimization.
It starts with our product. We aim to have a positive impact on the next generation by promoting consciousness, minimizing screen time, and encouraging independence in a high-quality and safe environment.
We prioritize strong and long-lasting relationships with suppliers and customers, hold up non-negotiable standards in labor practices and embrace diversity and inclusion.
Our robust governance structure starts with a strong, positive, and purposeful corporate culture. Internal processes and policies complement this approach and provide additional structure and guidance.
We take increasing responsibility in measuring and reducing our environmental impact with focus on the sourcing of materials and packaging, circularity, carbon footprint minimization, and resource use optimization.
Tonie figurines will be produced using water-based colors.
We are committed to continuously transition our portfolio of Tonie figurines to water-based colors.
We expect to implement water-based colors for up to 200 Tonie figurines by end of 2024.
Used Tonieboxes, refurbished and like new. Brought back to life because we care about our planet and want to reach more children.
Completely repaired and refurbished in Germany with original spare parts and a two-year warranty.
Launched in Germany and Austria in October 2022 more than 30,000 Tonieboxes have been refurbished and 21,000 of them already found a second home until end of June 2023. The concept shall be introduced to more markets soon.
We’re are saving approximately 0.6 tons of CO2 and 0.3t of packaging material per year through the optimization of our transport routes for large returns.
Following the successful implementation of the “pre-loved” Tonieboxes, our program to re-activate returned Tonieboxes, we were eager to further reduce the footprint of our returns. As a result, we redesigned our logistics setup and now directly route large returns to our refurbishment partner. This contributes to a reduction in emissions by eliminating the need for rerouting through our Neuss logistics center.
It starts with our product. We aim to have a positive impact on the next generation by promoting consciousness, minimizing screen time, and encouraging independence in a high-quality and safe environment.
We prioritize strong and long-lasting relationships with suppliers and customers, hold up non-negotiable standards in labor practices and embrace diversity and inclusion.
We care for each other. For tonies, the protection of human rights is crucial – for our work and the cooperation with our partners. Explore further details in our Modern Slavery & Transparency Statement 2023.
Our robust governance structure starts with a strong, positive, and purposeful corporate culture. Internal processes and policies complement this approach and provide additional structure and guidance.
