For us, a planet worth living on is a part of our vision, and so we are committed to leading change in our category
toward a more sustainable future.
We believe that the greatest gift each generation can pass to another is a blank canvas of imagination, possibility, and wonder. As innovators for the betterment of children’s lives, we will transform our offerings in support of a brighter future and will foster awareness of the importance of sustainable practices. Our commitment touches all aspects of our business and is defined along four areas.
For both of us as founders, it is our responsibility and commitment to contribute to a planet worth living on with tonies. When we invented the Toniebox, we aimed to create a product that would accompany children for years during their wildest playtimes, so we made it robust and durable. Sustainability begins with our product, but it does not stop there. We want to lead the change and make all areas of the company more sustainable to further minimize our footprint.
Marcus Stahl & Patric Faßbender, co-founders and co-CEOs of tonies
We take increasing responsibility in measuring and reducing our environmental impact with focus on the sourcing of materials and packaging, circularity, carbon footprint minimization, and resource use optimization.
It starts with our product. We aim to have a positive impact on the next generation by promoting consciousness, minimizing screen time, and encouraging independence in a high-quality and safe environment.
We prioritize strong and long-lasting relationships with suppliers and customers, hold up non-negotiable standards in labor practices and embrace diversity and inclusion.
Our robust governance structure starts with a strong, positive, and purposeful corporate culture. Internal processes and policies complement this approach and provide additional structure and guidance.
We take increasing responsibility in measuring and reducing our environmental impact with focus on the sourcing of materials and packaging, circularity, carbon footprint minimization, and resource use optimization.
With ideas as clever as our little listeners, we aim to minimize the ecological footprint of our products, ensuring that they bring a lasting and cheerful element to children’s rooms. We have set the goal to replace all virgin plastic materials with biobased / recycled materials, while maintaining our high standards of product safety and quality by
We aim to make the moment of sparkling eyes, from unwrapping Tonieboxes and Tonies, a moment free from impact on our planet. Therefore, we want to reduce the overall footprint of our packaging and marketing materials by transitioning to 100% recyclable or reusable packaging materials for Tonies and Toniebox by 2025. This involves
We perceive our Tonies and Tonieboxes as an entrance to a world of joy and emotions for our little ones which is long-lasting. Accordingly, wouldn’t it be nice if they put a smile on a kid’s face as often as possible?. Therefore, we aim to continuously expand our repair offering and roll-out the product return re-use by
Tonies are team players. Therefore, we want to join forces to contribute to the UN goal of limiting climate warming to 1.5 degrees and are committed to continuously reducing our CO2 footprint. Our primary objective is to actively address the environmental impact resulting from our operations as well as from the product sourcing. This includes
Some sustainability contributions start at the end – with the waste! We want to contribute to a world in which our little ones are exposed to minimal waste while they are exploring the world with our Tonies. In particular, we want to reach this goal by:
Tonie figurines will be produced using water-based colors.
We are committed to continuously transition our portfolio of Tonie figurines to water-based colors.
We expect to implement water-based colors for up to 100 Tonie figurines by end of 2023.
Used Tonieboxes, refurbished and like new. Brought back to life because we care about our planet and want to reach more children.
Completely repaired and refurbished in Germany with original spare parts and a two-year warranty.
Launched in Germany and Austria in October 2022 more than 30,000 Tonieboxes have been refurbished and 21,000 of them already found a second home until end of June 2023. The concept shall be introduced to more markets soon.
We’re are saving approximately 0.6 tons of CO2 and 0.3t of packaging material per year through the optimization of our transport routes for large returns.
Following the successful implementation of the “pre-loved” Tonieboxes, our program to re-activate returned Tonieboxes, we were eager to further reduce the footprint of our returns. As a result, we redesigned our logistics setup and now directly route large returns to our refurbishment partner. This contributes to a reduction in emissions by eliminating the need for rerouting through our Neuss logistics center.
It starts with our product. We aim to have a positive impact on the next generation by promoting consciousness, minimizing screen time, and encouraging independence in a high-quality and safe environment.
We empower children within the world of audio and let them dive ears-first into their imagination. We create a playful audio experience for children of all backgrounds and origins, truly living and cherishing diversity by.
We believe that the imagination and dreams of our children are the seeds to turn our planet into a better place. We aim to inspire environmental consciousness and empower the next generation to become advocates for the planet. We want to achieve these goals by
Kids and adults use our products and services to experience moments of joy and should feel absolutely safe and sound. Therefore, we
We prioritize strong and long-lasting relationships with suppliers and customers, hold up non-negotiable standards in labor practices and embrace diversity and inclusion.
Together we can rise above ourselves! At tonies, we are dedicated to nurturing our employees and fostering a positive work environment that encourages growth, inclusivity, and personal development. We believe that investing in our employees contributes to the overall success of our organization. As part of this commitment, we
For more details on the work experience at tonies, please visit our career page
We are all unique, isn’t that wonderful? At tonies, we believe it is crucial for the success of our company to have a diverse workforce. We strive for inclusion and diversity in an environment where all our employees are heard and appreciated – regardless of gender, nationality, ethnic origin, religion, different abilities, age, sexual orientation or identity. To strengthen our commitment, we
We couldn’t bring a smile to kids’ faces without our partners all around the world. Together with our partners, we innovate and give our best to create lasting, efficient, and sustainable supply chains as well as distribution channels. We build our business relationships on trust, sustainability, transparency and alignment with all laws and regulations. As we consider contractors and suppliers as part of our family, we expect
Our robust governance structure starts with a strong, positive, and purposeful corporate culture. Internal processes and policies complement this approach and provide additional structure and guidance.
At tonies we believe that our people are the key to the company’s success. Our aim is to have a unique culture which attracts, excites, values and retains our diverse teams around the globe. One important aspect is to have principles how we navigate through daily work life and how we behave towards each other as well as towards partners. These principles help us provide the same level of quality across all aspects of our business and include
Just like our listeners, we love to be playful. And just like them, we know that every game needs rules. Under our Code of Conduct, all employees are required to abide by applicable laws and practice a culture of integrity. It outlines the core values of the company, which also include taking corporate and social responsibility, embracing diversity and focusing on long-term effects of our doing. Learn more about our Code of Conduct
We all love treats – but only if they are really meant for us. Corrupt behavior undermines legitimate business relationships, distorts market forces, and reinforces social disparity. And most of all, it is absolutely not toniehaft. That’s why we are determined to achieve success solely through the quality of our products and services. Therefore we commit that
We should all stand up for what is right. Sometimes this requires raising our voices, like the little fellows on the Toniebox do for us day in, day out! The company’s compliance system contributes to the effective implementation of our values, principles and rules. If (potential) misconduct or a violation the Code of Conduct, applicable laws and regulations or internal standards has taken place, we encourage all employees to report these issues. We ensure this by
